What truly distinguishes Korean skincare from the rest of the world is the focus on skin balance + microbiome support. Optimal skin health comes from a functioning, balanced skin barrier and this is achieved by using innovative and effective ingredients + formulations that aren’t happening anywhere else, improving the skin by working systemically and long-term. Both the Korean government and private entities place a heavy emphasis on research + development within the skincare sector. Their cultural value of continuous improvement enables their skincare industry to push the boundaries of innovation.

Did you know? The Korean MFDS has banned and deemed over 1,200 ingredients as unsafe for cosmetic formulation use as of 2023. The United States FDA has banned and deemed only 13 ingredients as unsafe for cosmetic formulation use as of 2023. Let that sink in.